Sulfate-free formula designed to achieve progressive tone and restore the appearance of cool blonde shades while gently cleansing hair. Combined with Blonde Revival™ Toning Conditioner, this triple action system works on hair for bright, vibrant blonde from the first application. • Awakens Color - Rich violet pigments neutralize yellow tones for a brighter result • Provides Softness - A blend of nourishing botanical oils, including acai and passion fruit, moisturizes and conditions hair, leaving it soft • Repairs Fiber - A special nourishing system repairs the hair fiber, strengthening it • 97% naturally derived*, ideal for blonde, gray, or silver hair • 100% vegan. Cruelty-free. Infused with Aveda Pure-fume™ fragrance of osmanthus blossom, certified organic orange, and cedarwood. *From plants, water or non-petroleum minerals, in accordance with ISO standards. WATER, AQUAEAU, SODIUM COCOYL ISETIONATE, PROPANEDIOL, GLYCERYL OLEATE, COCO-GLUCOSIDE, SODIUM METHYLCOCOYLTAURAUREATE, BABASSUAMIDOPROPYL BETAIN, HYDROXYPROPYL STROMOPHORATE, GLYCOL STEARATE, GUAR HYDROXYPROPYLTRIMONIUMCHLORIDE, GLYCERIN, PASSION FLOWER SEED OIL, EUTERPE OLERACE FRUIT OIL, ORYZA SATIVA (RICE BRAN OIL), TOCOPHEROL, SODIUM CHLORIDE, CITRIC ACID, FRAGRANCE (PARFUM), (1)LIMONENE, CITRONELLOL, AMYL CINNAMAL, GERANIOL, HYDROXYCITRONELLAL, SODIUM PHYTATE, POTASSIUM SORBATE, SODIUM BENZOATE, PHENOXYETHANOL, VIOLETUS 2 EXTRACT (CI 60730) The ingredient list is subject to change, the consumer should refer to the product packaging for the most up-to-date ingredient list.
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