Burberry presents Hero, Riccardo Tisci's first fragrance for Burberry. A new masculine spirit that explores the contrasts of the House and the power of the animal kingdom. A man seeking transformation and metamorphosis as a new and modern heroism. Burberry's vision of modern heroism challenges traditional stereotypes of masculinity and encourages men to transform themselves, to find the courage to understand who they truly are, to discover the extraordinary within. Heroic and positive, the man and the horse are synchronized in their movements, transcending their physical limitations to transform into a mythical creature, a metaphor for personal transformation. A new man. A hero. Enigmatic and adventurous, Burberry Hero combines contrasts: strength and finesse, power and compassion, physical prowess and creativity. Burberry Hero is a captivating blend of strength and freshness, an expression of the contrast between power and vulnerability typical of the modern man. Fresh, bright, and expressive, the scent is illuminated by crisp bergamot and invigorated by juniper and black pepper. Juniper, a classic British ingredient, lends the fragrance a vibrant freshness, enhanced by a warm trio of cedarwood oils sourced from three distinct mountain ranges: the Appalachian Mountains in Virginia, the Atlas Mountains in Africa, and the Himalayas in Asia. The Burberry Hero bottle is Riccardo Tisci's modern interpretation of Burberry and, for the first time, features the embossed TB monogram. Bold and modern, like the fragrance itself, it features an engraved, curved Burberry logo, its angular shape abstractly reminiscent of a horse's hoof. ALCOHOL DENAT., AQUA/WATER/EAU, PARFUM/FRAGRANCE, LIMONENE, ETHYLHEXYL METHOXYCINNAMATE, DIETHYLAMINO HYDROXYBENZOYL HEXYL BENZOATE, LINALOOL, CITRONELLOL, ALPHA-ISOMETHYL IONONE, COUMARIN, CITRAL, EUGENOL, ALCOHOL, TRIS (TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE, GERANIOL, EVERNIA PRUNASTRI (OAKMOSS) EXTRACT, DISODIUM EDTA, BHT, FD&C RED NO. 4 (CI 14700), D&C VIOLETUS EXTRACT NO. 2 (CI 60730), FD&C YELLOW NO. 5 (CI 19140). The ingredient list is subject to change. Consumers should refer to the product packaging for the most up-to-date ingredient list.
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