The Platinum Professional Hair Straightener(1) is the first intelligent ghd styler that understands your hair's needs. With the ghd platinum(1), you can create any look: from perfectly straight hair to defined curls and soft waves, without using extreme heat. EXCEPTIONAL AND UNPARALLELED RESULTS: - Stronger hair with 70% less hair loss - 20% more shine(2) - 2x more color protection - Visibly healthier hair in just one stroke THE IDEAL STRAIGHTENER FOR: - All hair types and lengths - Colored or treated hair - Fine or brittle hair - Frequent use HOW? The ghd platinum+ straightener features revolutionary predictive Ultra-Zone™ technology, which understands your hair's needs, recognizing each strand and styling speed to adjust power. The styler checks the temperature 250 times per second, ensuring optimal styling temperatures are maintained on both plates. OPTIMAL STYLING TEMPERATURE: All ghd appliances operate at 185°C, providing long-lasting styling for all hair types while protecting the health of your hair. Includes: ghd platinum+ black straightener, heat-protective plate (1) Compared to straighteners operating at 230°C (2) Compared to naturally dried hair
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