Transport yourself to a world of fantasy, brimming with joy, with Gucci Flora. The new advertising campaign is filled with flowers and plush animals, presenting a delightful floral fragrance for free-spirited women bursting with positive energy. The fragrance celebrates the gardenia flower, long admired for its splendor and reputedly used in magical elixirs and potions. Drawing inspiration from this legend and the idea of its mystical power, the beautiful note of white gardenia is combined with the sunny absolute of Grandiflora jasmine. This delightful elixir of joy introduces a joyful pear blossom accord, complemented by a brown sugar accord, which lends a subtle sweetness to the olfactory signature. The fragrance is housed in a new, elongated bottle, whose pink lacquered glass and polished gold cap create an object of beauty. An additional detail is the house's signature Flora motif, reimagined in a design inspired by Alessandro Michele's vision. A core element of Gucci's identity is the colorful flower motif, created by artist Vittorio Accornero for Gucci in 1966. The #FloraFantasy campaign, directed and filmed by artist Petra Collins and featuring artist, actress, and philanthropist Miley Cyrus, is a journey through a candy-pink world inspired by Japanese manga and filled with pop references. "The Flora Gorgeous Gardenia campaign challenges us to interpret the world of flowers in unexpected ways. The inspiration comes from Miley Cyrus, an artist with a simultaneously rock 'n' roll and eclectic spirit... Because who can say to someone with a rock 'n' roll mindset that they can't live in a floral world embodying Flora's universe?" Alessandro Michele ALCOHOL DENAT., PARFUM/FRAGRANCE, AQUA/WATER/EAU, BENZYL SALICYLATE, HYDROXYCITRONELAL, LIMONENE, COUMARIN, LINALOOL, FARNESOL, BENZYL BENZOATE, CITRONELOL, BENZYL ALCOHOL. Ingredient lists are subject to change; consumers should consult product packaging for the most up-to-date ingredient list.
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