Izumi - "fountain" in Japanese - Tonic Strengthening Shampoo is inspired by yu-su-ru, the ancient Japanese tradition of soaking hair in rice water. This light, transparent formula, used in combination with the entire Izumi Tonic range, gently cleanses, strengthens, and thickens hair. Hair is up to 30 times stronger*, thicker with increased diameter, protected from breakage, and split ends are reduced by up to 91%**. Hair is soft, supple, and shiny. Apply to wet hair, massage, and rinse. Finish with the conditioner or Izumi Tonic mask and serum. *Instrumental test after shampoo + mask + conditioner **Instrumental test after shampoo + mask + serum Aqua/Water/Eau, Sodium Laureth Sulfate, Citric Acid, Cocamidopropyl Betaine, Sodium Hydroxide, Propylene Glycol, Sodium Chloride, Sodium Benzoate, Hexylene Glycol, Polyquaternium-10, Salicylic Acid, Linalool, Limonene, Butylene Glycol, Citronellol, Coumarin, Alpha-Isomethyl Ionone, Geraniol, Hydrolyzed Rice Extract, Parfum/Fragrance. The ingredient list is subject to change; consumers should refer to the product packaging for the most up-to-date ingredient list.
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