With Chroma Crème purple shampoo, color correct and care like a pro. Chroma Crème is a trio of cream shampoos that instantly neutralizes and corrects color, providing intense care tailored to all hair types. Freshly colored hair contains a mix of primary color dyes. After a few washes, some of the dyes fade. Warm tones like yellow, orange, or red tend to reappear. According to an urban myth, purple neutralizes all warm tones and keeps hair colored. This isn't the professional reality: purple shampoo only neutralizes yellow tones in blonde hair. Therefore, to correct unwanted warmth, you need to choose the right color corrector. Chroma Crème purple shampoo for blondes and platinum blondes instantly neutralizes all unwanted yellow tones and intensely nourishes the hair fiber without weighing it down, for superior color correction and care. Chroma Crème is the result of a unique collaboration between L'Oréal Professionnel Paris Color Labs and Haircare Labs. Together, they have developed an exclusive technology that combines custom-made professional colorants to neutralize unwanted warm tones, now in the most caring formula*. The rich, creamy, and foaming texture ensures a unique experience. Use Chroma Crème purple shampoo alternately with your regular shampoo and adjust the processing time depending on the desired level of neutralization. Want to try Chroma Crème to neutralize your unwanted yellow undertones? Check out our exclusive color correction filter on Style My Hair. *At L'Oréal Professionnel.AQUA / WATER / EAU ,SODIUM LAURETH SULFATE ,COCAMIDOPROPYL BETAINE ,DIMETHICONE ,SODIUM CHLORIDE ,PARFUM / FRAGRANCE ,CITRIC ACID ,HEXYLENE GLYCOL ,SODIUM BENZOATE ,SODIUM HYDROXIDE ,AMODIMETHICONE ,CARBOMER ,CI 60730 / ACID VIOLET 43 ,GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE ,TRIDECETH-10 ,GLYCERIN ,SALICYLIC ACID ,GLYCOL DISTEARATE ,MICA ,PEG-100 STEARATE ,CI 45100 / ACID RED 52 ,BENZYL SALICYLATE ,STEARETH-6 ,PHENOXYETHANOL, COCO-BETAINE, TRIDECETH-3, CI 77891 / TITANIUM DIOXIDE, BENZYL ALCOHOL, HEXYL CINNAMAL, LINALOOL, ALPHA-ISOMETHYL IONONE, ANISE ALCOHOL, LIMONENE, ACETIC ACID, FUMARIC ACID (FIL C278396/1). The list of ingredients may be subject to changes, the consumer should refer to the product packaging for the most updated list of ingredients.
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